When strategy becomes a living system

By Thomas Vejlemand, Partner and Co-founder, Copenhagen Changery

Last week I read an interesting post by investor and co-founder Jacob Sand on the Vibe-Strategy Paradigm, where the future is no longer planned in advance — it is experimented into being.

The core message was that strategy is undergoing a transformation. In a world where AI can turn ideas into prototypes, analyses and operational experiments within minutes, long-term planning partly loses its privileged status. This does not make strategy work easier. It makes it fundamentally different.

That perspective put several aspects of our own strategy work at Copenhagen Changery into sharper relief, where we use an AI-supported version of the Business Model Canvas to develop business models.

From static models to dynamic strategic systems

Traditional Canvas models have long been powerful tools for strategy development. They clarify the core business and provide a shared language and visual representation of how a company creates, delivers and captures value — all within a single framework that highlights the most critical focus areas across the value chain.

But the model was static. A snapshot.

In an AI-enabled version, the canvas and its business model description instead become a living system:

• AI generates new versions of the canvas based on changing assumptions

• Hypotheses can be tested directly through simulated scenarios

• New market opportunities or threats can be assessed much faster

• Impact calculations on pricing, partnerships, customer segments or product features can be performed in real time

• The business model can evolve continuously alongside the organisation’s experiments

• Leadership and the wider organisation can be more easily engaged across locations

The result is a strategic cockpit that continuously proposes updates and priority areas — not once a year in a formal strategy process, but on an ongoing basis as needed. The company’s business model can be stress-tested against growth potential, resilience, sustainability and digitalisation.

Strategy as a continuous learning loop

In this new paradigm, strategy is about learning and acting faster than others.

The AI-supported canvas model makes it possible to:

• Test new value propositions instantly

• Validate customer needs through user research

• Simulate different business models, including revenue and cost structures

• Identify weaknesses and risks before committing capital

  Aallow the system to propose alternative strategic options

This means the business is not only analysed — it also becomes more action-oriented.

A strategic tool for a world moving at AI speed

When product development, market testing and execution can happen within hours, it makes less sense to base strategy on long forecasts and fixed plans. Strategy development can instead take place continuously, supported by effective data collection, simulated scenarios and a business model that becomes progressively smarter over time.

This is not the abolition of strategy. It is an upgrade. AI makes it possible to move from strategy as plan to strategy as practice — through a dynamic, experimental and learning-driven approach, where human involvement and dialogue remain essential, but where companies find — and sustain — their optimal market position much faster.

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