Amanda Koefoed Simonsen took the stage at Atea Danmark Sustainability Forum 2026 at ARKEN

We discussed questions concerning scarce minerals, AI, powerusage, electrification, global risks, supply chains, decarbonisation, data challenges in the global East and collaboration efforts.

Because that’s exactly what’s happening right now. Sustainability is no longer just about reporting, compliance, or doing “less bad.” It’s fundamentally reshaping how companies compete.

👉 The real question is:

 Is sustainability your greatest risk — or your secret competitive advantage?

Across industries, we’re seeing the same pattern:

• Regulations are accelerating

• Value chains are under pressure

• Expectations from customers, investors, and society are rising fast

At the same time, the companies that understand this shift are not just adapting. They’re winning.

They are:

✔ Turning compliance into strategy

 ✔ Using ESG data to drive decisions

 ✔ Building trust as a competitive moat

Atea Sustainability Forum brings together leaders across the Nordic IT ecosystem to challenge old thinking and define what sustainable business actually looks like in practice.

And one thing is clear:

Sustainability is no longer a side project.

 It’s a business model question.

Let’s keep pushing the conversation forward. Thank you for the good conversations, and a special thanks to Andreas Schjølin for organising this event with an important event to explore and discuss opportunities within the transformation of our use of hardware, software, usage and the acceleration of AI.